ABOUT
We create timeless brands that evoke curiosity and wonder.
We passionately pursue truth and inspiration –wherever they may lead us to wander.
Together with our clients, we boldly explore and push the boundaries of design.
Because we know that only by having courage can you truly build a beloved brand.
You’ve got a great business on your hands. Of course you want to stand out and get more customers banging down your door. But it’s so easy to get lost in the crowd…
Without great branding, that is.
At Bootjack, we know that a powerful brand can take you from being one among many to the one people can’t live without. We may be graphic designers at heart — but we offer so much more than a new logo or clever design. We create an entire strategic brand system to boost the presence and position of your business. With the agility of a small studio, we focus on fewer projects and invite open collaboration with our clients.
The result? Thoughtfully crafted brands that inspire wonder, peak curiosity, and attract customers to your business.
THE TEAM
JAMES VAN KRIEDT
PRINCIPAL/LEAD BRAND DESIGNER
A natural-born visual storyteller with an early knack for art and design, Northern California-native James van Kriedt embarked on the path to Bootjack Creative more than a decade ago, soon after the birth of his son. His education straddles design training and real world experience. Bootjack continues to evolve, delivering meaning-making visual design and marketable brands to design-driven clientele. When not immersed in the creative process or collaborating with clients, James is on single track, slopes, or hiking trails with family and friends or finding enjoyment in the wide world of cinema.
MEG KENDALL
LEAD BRAND STRATEGIST/COPYWRITER
Drawing on her hospitality background, Meg has a knack for distilling luxury concepts and market insight into marketable messages. Meg has partnered with Bootjack for over two years, providing insightful strategies and stories into several of our key clients.
EMILIO DOMINGO
SENIOR DESIGNER
Emilio Domingo is a senior designer based in San Francisco. His talents were honed with the design of striking and high-end wine and drink labels. He now stretches that skillset into food, beverage and hospitality projects, developing eye-catching concepts. When not delving into the world of design, Emilio can be found hiking the East Bay Hills with his dog Otis, or traveling to many different exciting locations around the world.
LAUREN SHORTLIFFE
BRAND/MARKETING STRATEGIST
A seasoned strategist with over a decade of in-house management, agency leadership, and independent consulting experience, Lauren is passionate about leading with empathy, building human brands, and cultivating community. Her extensive background in marketing and concept development inspired her to hone her creative skillset through formal design training and double down on her fascination with branding. She finds inspiration in travel, restaurants, museums, yoga, morning matcha, rich conversation and leisurely walks around her Brooklyn neighborhood.
MICHELLE VAN KRIEDT
CHIEF OPERATING OFFICER
Michelle is a thoughtful and experienced professional with a expertise in program management, communications, marketing, and operations. She is a collaborative leader interested in achieving business and client service goals through flexibility, accountability, and creativity.
PROCESS
BRAND STRATEGY
Great brands are built on rock-solid strategy. This is where we get our hands dirty, digging deep into your business strategy, your passions and your values. Let’s get clear on the big picture of your business and uncover the true soul of your brand.
VISUAL IDENTITY
Anchored by our strategic foundation, it’s time to get creative. But we’re talking so much more than just a logo. Our goal? A powerful visual identity that transcends beyond taste and attracts beyond target market.
BRAND ACTIVATION
Time to take your brand’s new visual identity from the screen to the streets. This is where we’ll organize, design and execute the production of all your new brand assets, from business cards to apparel to a whole new website.
SERVICES
Brand Strategy
Brand Concepting
Naming
Visual Identity
Packaging Design
Art Direction
Collateral Design
Content + Copywriting
Web Design
Logos
