Shoreline Coffee Shop

When restaurateur Ged Robertson took on the special task of revamping and elevating a classic American and Mexican mainstay diner in Mill Valley, it was our responsibility to aid him in staying true to its heritage, while injecting a playful energy.

We turned heads (ever so slightly) with bright, retro-inspired hues and a modern yet modest typeface. Warm, welcoming, but fresh, we also chose to work in a few illustrations for a cheery, childlike vibe.