SERVICES

naming
branding
collateral design

King Tide Fish + Shell

Kimpton Hotels enlisted the help of Bootjack Creative to concept and brand a new seafood restaurant for its Portland “Riverplace” property. Looking to a recreate the classic fishing lodge experience, Bootjack developed a fictional name and brand story centered on the sport and its history. The “brand,” King Tide, now stretches across faux fishing-line coasters and sardine-tin check presenters for a playfully authentic experience. 

A graphic with King Tide in yellow font on a blue transparent background on top of an image of two men fishing on the beach
An aerial image of a plate of food and glass of beer next to a branded menu, coaster, and drinking guide book for King Tide on a wooden surface
A person wearing a blue shirt with the King Tide logo while holding a plate of food in an empty restaurant
An aerial image of branded post cards, coasters, and stationary for King Tide on a wooden surface
An image of food next to a branded King Tide coaster, stationary, and small tin on a wooden surface
An image of three postcards and a coaster on a wooden surface with King Tide branding
A graphic of the King Tide logo
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