SERVICES

branding
collateral design
packaging

Anne’s Toum

What do you do with an unbelievably delicious garlic-based sauce from Lebanon that has long standing foodie cred, but lacks recognition in the mainstream marketplace? The founders of Anne’s Toum, Katia and Steve, hired Bootjack to bring this enticing food product to market. By utilizing imagery that represents traditional Lebanese foodways and incorporating a modern aesthetic, Bootjack created a brand that evokes the personality and voice of a decades-old family recipe for today’s consumer. Anne’s Toum soon took flight, selling out at the farmers’ markets and catching the attention of the Whole Foods buyer.

An image of three small jars that show the multicolored packaging design for Anne's Toum
An image of three jar lids that show the three brand colors for Anne's Toum
NatandCody_AnnesToum_210128_5961.jpg
An image of a circular logo for Anne's Toum on the left and an image of the letter A for Anne's Toum on the right
An image of a small jar that shows the packaging design for Anne's Toum
A side-by-side image with a man on the left wearing a green hat with a purple shirt and a woman on the right wearing a blue hat with a yellow shirt
An image of three rectangular business cards in the color blue and yellow as well as a white pattern with the company logo
An image that shows the homepage for Anne's Toum website
An image of a small jar on a table that shows the packaging design for Anne's Toum
Previous

The Pelican Inn
Next

Marlowe Hotel